It’s the brand every celebrity and supermodel are wearing and they are making their runway debut at this year’s Mercedes Benz Fashion Week Australia on Wednesday 16th of May at 6pm.

I.AM.GIA, described as “bad ass”, “powerful and “strong” has taken over our feed on Instagram as celebrities like Emily Ratajowski, Bella Hadid, Romee Strijd and Kendall Jenner post on their socials or are snapped by the paparazzi wearing pieces from the line.

The concept of the brand came about while Alana Pallister - Co-founder and creative director was meditating in a sensory deprivation tank. Within four weeks the concept for the first line was complete and dropped on Instagram where it immediately blew up after Bella Hadid wore the label at Paris Fashion Week.

The sister duo behind the label are yet to drop any hints on what to expect on the runway however she insists we keep our eyes peeled – we are beyond eager to see what the girls have in store!



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