AGUA BENDITA

Agua Bendita is a Colombian swimwear company, created in 2003 by Catalina Álvarez and Mariana Hinestroza, who have been the brand designers and owners since the beginning. In just 7 years, Agua Bendita has positioned itself as one of the fastest growing swimwear brands in the world. The exclusiveness of its designs and the quality of each garment has allowed it to have good exposure in important magazines, runways and international tradeshows. Agua Bendita is a brand that came to stay. Its position and projection are breaking barriers. The company started when both designers were still in school pursuing Majosr in Fashion Design at the Colegiatura Colombiana University Institution. It was an affinity in friendship and complemented tastes rather than a business concept at the beginning. During the last 7 years, Agua Bendita has been characterized by giving an innovative and modern touch to its genuine, Colombian garments. This makes them modern, dynamic and catchy. The success-factor of this company has been the combination of laser cutting with high quality, imported products and materials, which have been the spear point of product development. Also, the lucky seal, so to speak, of Agua Bendita’s garments, are the handcrafts made by Colombian artisans, who with their experience and accompanied by the brand’s designers, have been able to create hand-made pieces based on traditional handcrafts that give a vanguard touch. Agua Bendita is a youthful, happy brand that has exclusive and flashy products based on playful and progressive concepts that are established to be embodied in each one of the collections. Agua Bendita is a mix of technology, handcrafting and colors that are always joyful and alive… the brand has the look of a woman that wants to be admired, who wants attention and wants to be noticed. This has allowed many women to identify themselves with the brand and they look for it, anywhere around the world. By participating in the Miami Swim Week, the largest swimsuit tradeshow, the brand became known across the world and that is where the garments were selected for the Sports Illustrated Swimsuit Edition. This undoubtedly opened the door to the international market and soon exports began, including the North American market. To date, Agua Bendita has launched 7 collections where it has shown the concept “Bendita´s Girl”, a concept with which all women are “benditas” (blessed), beautiful, eye-catching, and famous. This concept wants to be expanded around the world. That is why it has been represented by national and international models such as María Fernanda Yepes (Colombia) in 2007 and 2008, Ana Sofía Henao (Colombia) 2009, Katja Shchekina (Russia) and Candice Swanepoel (South Africa) in 2010 and Bar Refaeli (Israel) in 2011, Rianne Ten Haken (2012) and Ber Refaeli once more in (2012) for our “ONE WORLD” Collection.

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