Hailing from two realms of the creative spectrum, designers and best friends Adrian Norris and Edwina Robinson introduce Aje. A label synonymous to effortless glamour, tough femininity and dishevelled elegance. Born in the Winter of 2007, following Adrian’s exit from an acclaimed Venetian Art School and Eddi’s departure from eponymous Fashion Magazine RUSSH, the label’s creations illustrate a pure reflection of the duo’s learnings and background, having grown up within the natural Australian coastal environments. Aje has stand-alone stores in Sydney, Brisbane and will soon open a third store in Melbourne. Their large celebrity fan base, both internationally and locally includes Madonna, Kate Moss, Rachel Taylor, Jessica Hart, Jess Gomes, Phoebe Tonkin, Danni Minogue, Jessica Mauboy, Sarah Murdoch, Rosie Huntington-Whitely and Beyonce. Blogging fans include The chronicles of Nadia, Harper & Harley, Sydney Fashion Blogger, Gary Pepper Vintage and The Chronicles of Her.