BCBGMAXAZRIA

Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime version of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born. Azria’s distinct ability to cultivate his creative sensibilities while maximizing his keen business sense is key to BCBGMAXAZRIA’s success. With the launch of the BCBGMAXAZRIA brand, he redefined the designer category by offering high-quality, on-trend clothing at contemporary price points. As a result, Azria was inducted into the Council of Fashion Designers of America (CFDA) IN 1998. Lubov Azria, Chief Executive Officer of BCBGMAXAZRIAGROUP and Max’s wife, joined the company as a designer in 1991 and was named Creative Director in 1996. Under Lubov’s influence, BCBGMAXAZRIA has become one of America’s leading design houses, with collections that span evening, cocktail dresses, sportswear separates, handbags, small leather goods and licensed outerwear, footwear, hats and swimwear. In recognition of her accomplishments as a designer and creative leader, Lubov Azria was inducted into the CFDA in 2010. Max and Lubov Azria launched the BCBGMAXAZRIA runway collection during New York Fashion Week in the Fall of 1996. In 1998, BCBGMAXAZRIAGROUP acquired the esteemed Hervé Léger fashion house. The Azrias relaunched the label in early 2007 with their own designs which were quickly embraced by celebrities like Rihanna, Beyonce and Jennifer Lawrence. For Fall 2008, Max and Lubov presented Hervé Léger by Max Azria and BCBGMAXAZRIA Runway on the runway. Today, BCBGMAXAZRIAGROUP has more than 530 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. There are currently over 250 BCBGMAXAZRIA boutiques in the United States, and BCBGMAXAZRIA is present throughout Europe, Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong and Russia among other countries. The Azrias’ collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi and Singapore’s Takashimaya stores.

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