Australian Designer Johnny Schembri founded his contemporary womenswear label ‘by johnny’ in 2009. The Label is inspired by design concepts from past and present, reworking traditional silhouettes and creating collections for the individual who appreciates effortless style with a unique and modern edge. Having already acquired an impressive following each season, by johnny evolves and blends bold aesthetics, delicate body contouring and digital printing. This mix of elements ensures the by johnny collections have a vital intensity: bold and brave. Having produced ten successful seasons, the by johnny brand has gained fast momentum, receiving weekly celebrity requests, significant editorial support and a growth in wholesale accounts to over 30 boutiques around Australia. Johnny’s design talents have been recognised in 2010 as the PERONI Harper’s BAZAAR Young Designer of the Year Award, top ten finalist of the QANTAS Spirit of the Youth Award 2012 & 2013 and recently he has been nominated as one of the top three finalist of the BT Emerging Designer Award 2014, to be announced 13 March 2014. The by johnny SS14/15 collection entitled SPECTRUM covers innovative design via fabrications, textures and techniques based on Johnny Schembri’s signature minimalist design aesthetic of structure, body contouring, geometric sculpturing and bold graphics. SPECTRUM explores the idea of light, shade and shape – utilizing the fine female form to highlight new fitting cuts and introduce new 3D draping techniques, adding eye-catching depth and creating strength in balance to this SS14/15 season. Engineered digital designs with strong colour combinations are used to highlight and frame interesting textures adding a new level of sophistication to the season.