C/MEO COLLECTIVE

It was early in high school that Siham Elmawey found her desire for fashion design, cutting her teeth on textiles and fabrication through re-designing vintage pieces to sell at local markets. While honing her skills at TAFE SA fashion collage, she was scouted in November 2012 during her second year. Australian Fashion Labels’ Creative Director, Melanie Flintoft, saw Sihams keen eye and natural ability, quickly appointing her as Assistant Designer for C/meo Collective. From the start, Siham’s style threw a modern spin on the classics and was a perfect match for Cameo’s bold silhouettes and unique prints.    At just 23, appointed Head Designer of C/meo Collective, Siham has landed her dream role. “I have so many ideas for Cameo’s future,” says Siham. “Growing with the brand over the years, I have seen Cameo go from strength to strength. I’m evolving as a designer and I’m so excited to show our devoted customers where we are taking the label.”

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