CONCEPT KOREA

Concept Korea is a collaborative to promote Korean fashion designers and assist them in their attempts to break into the U.S. fashion market. Concept Korea is organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea, the Daegu Metropolitan City, the Korea Creative Contents Agency, and the Korea Research Institute of Fashion Industry. Concept Korea began in the spring of 2010, and this S/S 2015 season marks the organization's tenth time showing at Mercedes- Benz Fashion Week in New York. This year, three designers are showing their collections: Beyond closet, Resurrection, and LEYII.                                                                                                                                                             Beyond Closet has been presenting its unique collections through Seoul Fashion week since the brand was launched in 2008. The brand extended the boundary to Mercedes-Benz Fashion Week in New York from 2013 and had 2014 SS, 2014FW collections in New York. For clearer theme expression, Beyond Clsoet creates new patterns and prints every season, which tells a story about the collection. The brand suggests a contemporary trend and reinterpreted classical items with witty ideas. They are unique and fun but very practical and sophisticated at the same time. Color mixing and combining different fabrics in one item of clothing gives a lot of fun to menswear. Beyond Closet is getting ready to show its 2015 SS collection in MBFW which debut a new street look, using "tattoo" designs that will be mixed, reinterpreted and melted into each piece in the classical way Beyond Closet uses to create a very delightful new look.                                                                                                                                                                                                                                                                Resurrection Launched in December 2004, with its motto "new culture, re-creation." Resurrection has presented edgy and energetic signature collections each season ever since, with a huge fan base made up of world-known international celebrities and famous local artists. With its edgy uniqueness in design and leading trends for menswear and integrating fashion with mass crowds, Resurrection creates, mixes and matches inspriations from non-mainstream cultures such as hippie, glam, punk, gothic with mainstream classics and formal cultures. All of these aspects develops a diverse and unique spirit into each of Resurrections designs. For the 2015 Spring and Summer seasons, with  unique sensibility, Resurrection will show the design of industrial atmosphere through "casual and masculine" looks. With the use of high-tech fabric, Resurrection will incorporate functional casual wear with minimal and simple tailoring. These will bring syngergistic effects that are artistic and wearable at thesame time. With the mix and match of different mateirals, They will pursue some variety. The brand will also plan a development of creative designs that show the fusion of structural masculine sihouette, rock and roll culture, free spirit and chic high-end fashion.                                                                                                                                                                                                                                                                      At the heart of LEYII is feminity. LEYII uses optimum balance and ratio in order to maximize the beauty of the curved female body. In an experimental spirit in the pursuit of novelty, the designs of LEYII are expressed in a creative and comtemporary fashion. Experimental detail and patterns are found even in their most minimalistic designs. There is a calm and vivid identity to the LEYII brand. For the 2015 Spring and Summer collections, the concept is "shadow play." LEYII will develop ideas to use mysterious construction and 2D image felt in shadow play to express 3D images using patterns and textiles of clothing.

CONCEPT KOREA: Runway Video SS15
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