ELK

Marnie Goding is co-founder and Creative Director of Melbourne fashion label ELK. The brand was launched in 2004 alongside husband and jeweller Adam Koniaras.

Marnie’s background in Marketing and Adam’s experience as a craftsman combined to launch a label offering niche product through the provision of ethically made, contemporary accessories and fashion items that were limited in the Australian market at the time. Their combined capabilities for running a business, designing, manufacturing and marketing has given ELK a competitive edge and resulted in a passionate, independent fashion business over the past 15 years.

Today ELK has emerged as a leader in the industry as a brand at the forefront of positive change and is the first fashion business of its size to release an in depth transparency report. With four years of research and training, a dedicated team and active industry participation there are few other Australian labels with the depth of knowledge or all encompassing commitment to redesigning their business. The brand is on a journey to create great Australian design for a growing global audience, to share the story of a business in transformation, to innovate and to challenge traditional thinking for a better way to make and work in the world of fashion.

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