Gail Sorronda is the emotive actualisation of designer Gail Sorronda. Gail completed her degree in Fine Arts Fashion Design at Queensland University of Technology and launched Gail Sorronda in 2005 at Australian Fashion Week after winning the Mercedes-Benz Start-Up Awards with her debut collection. Gail in 2010 selected as a finalist in the prestigious Alta Roma Who Is on Next competition in collaboration with Italian Vogue. Gail Sorronda was featured in Italian Vogue and her collection was shown in group shows at Rome and Milan Fashion Week with industry heavyweights such as Vogue editors Carine Roitfeld, Anna Wintour and Franca Sozzani front row. Gail later had the opportunity to present her collection at a Vogue Talents exhibition. Closer to home, in 2007 Gail Sorronda was invited to be a part of Designers for Target Australia. This collaboration saw Gail Sorronda for Target in stores nationally. In September 2012 Gail Sorronda opened their first permanent flagship boutique in Brisbane. In 2013 Gail Sorronda collaborated with Bulgari Award winning artist Michael Zavros on the ss13/14 collection Just Like Honey. The collection was launched at Mercedes-Benz Fashion Festival Brisbane. Most recently in 2014 Gail Sorronda presented their Mermaids Exist collection at Mercedes-Benz Fashion Week Australia in partnership with Disney and Queensland Ballet. This was the labels’ seventh showing at the event.