GINGER & SMART

Ginger & Smart designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture.

GINGER & SMART: Runway Video SS15/16
GINGER & SMART INTERVIEW WITH MARGARET ZHANG: MERCEDES-BENZ FASHION WEEK AUSTRALIA SS 2014/2015
GINGER & SMART: MERCEDES-BENZ FASHION WEEK AUSTRALIA SS 2014/2015
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