HAYLEY ELSAESSER

Since storming onto the scene in 2013, Hayley Elsaesser has had a whirlwind year. Graduating in 2012 from Queensland University of Technology, Hayley was selected by leading national retailer Sportsgirl to feature as one of 12 designers to show on the runway in their LMFF 2013 National Graduate Runway Show. It was this foray that was the industry's first taste of the eponymous label and it left people desperate for more. Demand for the label was immediate and Hayley has worked hard to turn her label into a commercial business with numerous Australian stockists and a strong cult following, all enamored with the label’s vibrant and brilliant personality. The Spring/Summer 2014 collection from Hayley Elsaesser is titled, Redneck Nostalgia. Demonstrating the vivid personality of the eponymous label, the collection further cements Hayley as one of the most visionary creatives in recent years with her ability to fuse pop culture with contemporary design. Known for her playful silhouettes and colour palettes, the collection encompasses the brand’s design signature with custom prints emblazoning fun shapes. Referencing the 1950’s and injecting this with modern day attitude, Redneck Nostalgia pays homage to good girls gone bad.

HAYLEY ELSAESSER: MERCEDES-BENZ FASHION WEEK AUSTRALIA
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