Founded by Gold Coast local Isabelle Quinn, the eponymous label is perfectly imperfect, just like the designer.

Raised in a creative household with an artist mother who encouraged Isabelle in creating her own garments since her teens, Isabelle Quinn became an Australian womenswear label for the romantic, the unconventional and the carefree modern girl. Influenced by the independent, beautiful yet unassuming women around her, Isabelle Quinn delivers forward, wearable pieces that are ever so slightly undone, yet have both grace and guts.

'Flaws and nuances are the little things that make women special.' Said the designer, 'Isabelle Quinn is about embracing those because they are beautiful.'

From essential basics to key silhouettes, the IQ girl will wear it with nonchalance and a whole lot of heart.

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