Joanna Mastroianni launched her signature collection with a clear vision of modern, fashion forward women. She has consistently created collections that reflect her innate sense for sophistication, elegance, and timeless beauty. Mastroianni is an American designer with a European sensibility. She has been diligently forging a reputation in the vast world of fashion for beautifully constructed, feminine, luxurious and modern ready to wear with couture details. Her entrepreneurial career started at the age of ten, creating dress ensembles for her Barbie dolls and marketing them to neighborhood girlfriends. While still a student at F.I.T, Mastroianni’s vision and passion for beautiful fashion raised the attention of Henry Bendel, giving her a first order. Bergdorf Goodman featured in their windows, her premier collection under her signature label. Her black matte jersey illusion dress, from her very first collection, made it into two movies; worn by Michelle Pheiffer in Tequila Sunrise and by Melanie Griffith in Bonfire of the Vanities. Mastroianni’s works in the tradition of Haute couture, each garment is engineered and constructed carefully using the finest of fabrics. Her original embroideries and imaginative accessories are modern and bold, creating versatile, wearable and luxurious collections that make women look and feel glamorous and feminine. Her inspirations are unpredictable, often starting with a minute detail that she develops and expands into a full-fledged collection that is shown on the runway. Passion is apparent in every detail she creates and in every project she is involved in. “It has been my philosophy to create beautiful, unique garments that are wearable, collectable and of the moment, at any moment,” says Mastroianni. “It is couture and ready-to-wear, made in New York”. Joanna Mastroiani’s audience is global, dressing some of Hollywood’s elite: Alicia Keys, Eva Longoria, Beyonce, Padma Lakshmi and Carol Alt. From the Academy, Tony, and Grammy awards, to dressing Sara Jessica Parker, Cynthia Nixon and Kristin Davis for Sex and the City 2. Joanna’s designs have been featured editorially in the leading international fashion titles such as Vogue, Elle, Harpers Bazaar, W, Cosmopolitan, Ebony, and Glamour.