Kowtow is a Chinese word and is the act of deep respect shown by kneeling and bowing so low as to have your head touching the ground. Gosia Piatek launched Kowtow in 2007 in Wellington, New Zealand, after sourcing a manufacturer in India that only worked with fair trade organic cotton and who could make her vision for an ethically sound label come to life. “The idea came about from been fed up with fast fashion. I wanted to influence the industry by having a successful clothing business and only using certified fair trade organic cotton — a brand with a true point of difference.” says Gosia. Kowtow’s focus is on ethics and strong design using only premium certified fair trade organic cotton dyed free of hazardous elements such as formaldehyde, pesticides and other metals (approved by GOTS). Gosia visits the factories in India every six months checking on the production chain as well as the working conditions to ensure the sustainability of Kowtow. Kowtow is design driven. The collections offer effortlessly elegant and cool styles for women and men with exclusive statement prints designed in-house. These directional pieces can be paired with Building Blocks, Kowtow’s range of timeless basics. Kowtow’s aesthetic is minimal, androgynous and classic.

Spring/Summer 2014

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