LA PETITE ROBE

Chiara Boni arrived in London in 1967 wearing a cashmere twin-set, an Hermès scarf and a Gucci bag: she left a few  months later only wearing the "Way In"  Swinging London gear.She then started  her innovative collection “You Tarzan me Jane”, a rebellious, young  reply to the formal Italian fashion of those times. Actual fashion schools did not exist at that time: she became a Designer through  her own passion and natural talent  helped by the inspiration she got by going to the Ateliers of Balenciaga and Givenchy in Paris where her mother, a very chic lady, used to dress. There she very naturally learned the secrets of the female body. This stimulated her to design elegant and sexy shapes that would always enhance  the beauty of a woman.Her dresses, more than designed, were actually built on the mannequin by creating drapings and necklines  that became one with the  body.The next step was experimenting new fabrics: she was a true pioneer, already using stretch fabrics in the early 80’s.In 1985 she joined the GFT, a group that produced the leading Italian brands of prêt à porter. She remained with the group until 1999, becoming one of the most famous Italian Designers.After a few years  break from fashion in which she dedicated herself to politics with an important role in the Regione Toscana, she asked herself a new question: “What would I wear?”  this pushed  her to create a brand new concept: La Petite Robe di Chiara Boni in 2007. Elegant, sexy, comfortable, versatile and great fit are key words of this new line.Her figure transforming dresses have created a cult following of women, from celebrities to television anchor personalities, to today’s leading professionals and stay at home women.Perfectly folded up in an organza pouch, her creations represent the ideal wardrobe for travelling.In 2009, thanks to the cooperation with a new partner, the Brand started its expansion through international markets. It is sold throughout Europe and the United Emirates.  In 2010 the collection was introduced and was  very well received in the USA and Canada. It is currently sold to the best high end department stores and the best specialty boutiques throughout the world.Chiara, besides being a successful designer, is also a loving mother and has always been very close to children with problems. She supports them by participating in the following: E for people – baby nel  cuore:  it’s a charity foundation that helps children all over  the world - http://www.babynelcuore.org/eforpeople.htmlShe has also participated many times in “The city of Joy Aid” of Dominique Lapierre: http://www.cityofjoyaid.org/

 

 

LA PETITE ROBE: Runway Video (Fall 2015)
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