LAN YU established LAN YU studio in 2005 and is known not only for her position as China's most influential couture designer but also as a respected thought leader in business and an active proponent of charitable causes. LAN YU's ‘Just For You. Just For Love’ vision is the core of each of her creations. LAN's couture wear is renowned for its balance of exquisite Chinese embroidery techniques with Western structural design and fabrics. Using only the finest materials sourced from around the world, LAN combines her expertise in ‘Su Xiu’, (a form of traditional Chinese embroidery handed down through three generations of her family) with her formal studies in Western couture design. Her resultant creations subtly combine inspirations from both Eastern & Western cultures, to create designs of elegance and mystique. LAN YU's designs are regularly featured on celebrity clients at Cannes, Venice, Tokyo and Berlin Film Festival, as well as China’s film festivals and other global red carpet events.