LULI FAMA

Born in Cuba, and raised in Miami, Florida, Lourdes “Luli” Hanimian has always had a strong desire to become an innovator in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama Swimwear. They met in 1990 while both working for Augusto’s aunt, a noted swimsuit designer. Together the two gained practical experience in the fashion and swimwear markets. In 1993, they launched their first company, debuting with Cover Style, a junior swim line. In 2003, Luli Fama Swimwear was born. With its first collection debut, Luli Fama became known for its universally flattering fit and immaculate designers. Luli Fama incorporates an eclectic mix of vibrant hues and bold prints resulting in a unique look that is at once sophisticated and festive. Artfully placed embellishments, such as faceted glass beads and gold hardware in the form of seashells and starfish create a perfect balance on streamlined silhouettes. The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced with exceptional details tailored to accentuate a woman's figure. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Luli's Cuban descent and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness. Inspired by the engaging rhythms of the Caribbean and the electric nightlife of South Beach, each collection fuses vivid color palettes and prints. Additional influences include the blues and greens of the ocean, the glimmering gold of the night stars and an exotic locale's lush surroundings. Eye-catching prints range from floral, aquatic, paisley, and tribal to Italian mosaic, tie dye and a vintage map of the Caribbean. Originality is a fundamental component, as Luli Fama understands the importance of a target customer and abides by her personal philosophy, 'You can't be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible." All garments offer an effortless transition from beach to boardwalk, day to night, with comfort and ease. Luli Fama introduces a full range of cover-ups, including caftans, tunics, rompers and dresses to complement the assortment of bikinis and one-pieces. Luli Fama continues to maintain its rank as the "celebrity-favored swimwear brand" due to the devoted following of celebrities including Beyonce Knowles, Jennifer Aniston and Kate Hudson along with supermodels Bar Rafaeli and Marissa Miller.

Spring/Summer 2015

LULI FAMA: Runway Video

Spring/Summer 2014

Spring/Summer 2013

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