'New Guard' designers Beth and Tessa MacGraw launched their eponymous label in April 2012. The sister duo have since carved their place in the Australian designer landscape with signature in-house prints and a keen eye for beautiful fabrications in wearable silhouettes. In 3 years m a c g r a w has attracted a strong fan base of contemporary high-end dressers who appreciate easy yet unique, detail oriented design. Their colourful personality has also garnered the attention of key media, stockists, social media and celebrities including Lorde, Coco Rocha and Julianne Moore. m a c g r a w debuted at Mercedes-Benz Fashion Week Australia in April 2014 to critical acclaim. The brand showed again at MBFWA in April 2015 to a packed room of key media and buyers. The show proved a crowd favourite with Vogue Australia predicting, “This collection is going to be a sell-out”. The label has since taken orders from a slew of luxury retailers in Europe, U.S.A and Asia and is stocked by global luxury e-tailers Moda Operandi and Avenue 32. In March 2016, m a c g r a w was the reciever of the prestigious Tiffany & Co. National Designer Award and in April won the BT Award. The designers have just been announced as nominees for the International Woolmark Prize 2016/17, further building momentum for the label. Their designs are strong yet feminine and effortlessly elegant; a handwriting that’s drawing serious attention from all the right places.