Sydney sisters Beth and Tessa MacGraw launched their eponymous label in April 2012. Tessa studied fashion design at the Whitehouse Institute Of Design and completed a scholarship diploma at the KVB Institute before cutting her teeth in fashion retail and buying. Fashion and Beauty PR Beth MacGraw spent her early career learning the fashion ropes in Sydney, London and New York. Starting a label together was always the dream so in 2010, Beth and Tess left Sydney for a one-year design hiatus in their beloved New York City where they conceptualised the label and first collection from their tiny studio apartment on Prince st, Soho. Their time in New York gave them the creative push to start macgraw, so while this is a Sydney label, New York will always be considered its birthplace. macgraw debuted at Mercedes-Benz Fashion Week Australia in April 2014 to critical acclaim. Elle Australia labeled macgraw ‘designers you need to know’, the Sunday Telegraph named the brand ‘best newcomer’ and ‘ones to watch’, and Vogue declared ‘the time is ripe’ for macgraw.