New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature, mythology, and mysticism, Hoffman often draws inspiration from her travels around the world. The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses, playful mini dresses, and cashmere coats, in bold and wearable prints. Mara Hoffman‘s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her Swim collections headline during Mercedes-Benz Fashion Week Swim in Miami. Hoffman received the prestigious Mercedes-Benz Presents designer for Mercedes-Benz Fashion Week Swim in Miami for the Resort Swim 2014 season.