ODD is a brand that is unafraid. Created by fashion design graduate Anna Jacobsen in 2017 as part of her graduate collection, Anna set out to create a brand that was both audaciously bold, inspired confidence in the wearer and empowered women to dare to be different. Traditional tailoring techniques and a diversity of art forms are morphed with clever experimental manipulations and treatments, resulting in unique, quality and enduring garment designs.
ODD is unafraid of expressing individuality and difference, even if they are idiosyncratic, peculiar or unconventional. Some of us like to outwardly show this by the clothing we wear as a way to express and embrace our differences.
Anna wishes to embrace and encourage those that are highly confident in themselves, who seek a brand that makes a statement, defies mainstream trends and enables the wearer to stand out in the crowd.
Her collection aims to provide well made, quality garments that have a quirky, unconventional humour and a classic transcending style. By pushing conventions she achieve designs that are eccentric and humorous and that have an energy and boldness. The range is characterised by its bright colours, interesting and experimental shapes, tailoring elements and superior quality of materials and make.