Phoenix Keating established his eponymous label in 2009 and was immediately marked for success when his debut collection caught the eye of Lady Gaga’s stylists. After showing his second collection, Lady Gaga wore two outfits from the collection for her impromptu performances in Sydney in 2011 delivering a new level of fame to the Phoenix Keating label locally and internationally. In 2012 Keating was invited to show on schedule at Mercedes-Benz Fashion Week Australia, and in April of 2013 Keating had his debut showing, launching the label to a new level. His Mercedes-Benz Fashion Week debut was one of the few of the week to be published on Style.com, among other notable fashion press, and this caught the eye of the international fashion set. In particular, a New York PR agency who asked Phoenix to hold a small showing in New York and in October of 2013 Phoenix Keating made his New York debut to rave reviews. “While most fledgling Australian designers are scratching their asses trying to fund the next collection, Keating has already done multiple solo runway shows/presentations in Sydney, including his Mercedes-Benz Fashion Week Australia debut in April this year,” wrote Frockriter.com about the New York showing. In the past two years, Phoenix Keating has garnered increasing attention from the Australian and international media and has become a favourite with leading stylists, celebrities and editors alike. As the Phoenix Keating label develops on a commercial level, press and buyers wait with bated breath for what the next installment holds. The name, La Diosa de Oro, meaning ‘Golden Goddess’ was the nickname for the first female bullfighter; Conchita Citron. The collection draws from the garb of the Matador or ‘Traje De Luces’. While keeping the Phoenix Keating aesthetic, ‘La Diosa de Oro’ explores a Spanish frame of dressing and using his signature 1950’s silhouette Keating creates a collection that is ultra chic and ultra wearable. Utilizing modern fabrications such as neoprene as well as LED lights. ‘La Diosa de Oro’ is set to be a pure feast for the senses.