RACHELALEX

RACHELALEX is a high-end, contemporary international womenswear label based in Sydney, Australia. Established by sisters Rachel and Alex, the label was first launched at Mercedes Benz Fashion Week Australia, April 2014.  Upon launching their first collection, they were noted by WWD as ‘Designers to Watch at Australian Fashion Week 2014’. Catering to both the Australian and International marketplace, RACHELALEX is strongly defined by structured feminine silhouettes that are complimented by digitally engineered prints, which are designed in totality by Rachel and Alex, including the designers' own illustrations and photography. Luxurious, high quality finishes are principal to RACHELALEX’s collections. The results have seen the brand thrive in the past 12 months. Since showcasing RACHELALEX’s first ready-to-wear collection in April 2014, RACHELALEX showed in New York in September with a world-renowned sales showroom, successfully securing 17 stockists globally including Australian, USA, UK and Indonesian boutiques. RACHELALEX has recently launched their E-Boutique at www.rachelalex.net.

THE CANNERY
Studio B6 Level 1
85 Dunning Ave
Rosebery
NSW 2018 

SALES AGENT
Rachel Sims
0418 468 246
sales@rachelalex.net

PR CONTACT
Allisa Hare
0414 626 377 // 02 9331 6252
allisa@underthewing.com.au

RACHELALEX: MERCEDES-BENZ FASHION WEEK AUSTRALIA
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