READY TO FISH BY ILJA
Dutch fashion designer, Ilja Visser, embarked on her career in fashion by attending the school of arts in Arnhem, the Netherlands. Studying fashion design led her to New York for internships at Donna Karan and Maria Cornejo where she acquired her fine skills of tailoring. Upon graduation in 2001, Ilia Visser moved to Milan, Italy to further discover the foundation of fashion, textiles, and design. Launching her first namesake couture line, Ilja, in 2005, Ilja Visser was able to express her own conceptual vision and artistic approach to fashion.
With high regard to impeccable craftsmanship in tailoring, fabric manipulation and influence of contemporary innovations, her collections exhibit an organic and sculptural distinction. Following the success of her couture line, Ilja Visser decided to transform the same nature and attributes of Ilja into more wearable, everyday designs. The prêt-a-porter line, READY TO FISH was introduced in 2006, translating a consistent innovative approach of artistic expressions as Ilja does.
in 2009, the fashion house was established, under the name the “ilja visser group”, in the creative centre of Amsterdam, in order to bring all levels of the company under one roof. The main office, design and atelier departments, showroom, brand store, and private client room are all located on the Prinsengracht. This is where her vision, giving women all over the world the opportunity to indulge themselves with beautiful fashion and lifestyle products, is applied. This vision is put into practice through the mission of creating true, optimal product engagement and innovation in all operations. This is all combined with the development of a strong brand portfolio that will offer a valuable consumer experience and promotes a long-term loyalty. To ensure the values of high standard design and quality of both labels, the finest fabrics are selected, all details of production are meticulously monitored and a close watch is kept on current trends at all times.
In 2011, Ilja became the first Dutch designer to receive the cultuur mode stipendium award from the Prins Bernhard Cultuurfonds (Prince Bernhard cultural foundation) for her innovation and talent within the Netherlands.