SERPENT & THE SWAN
Designed by two sisters from Sydney, the Serpent & the Swan label is inspired by a shared childhood love of the animal kingdom and a somewhat dark and morbid fascination with the anatomy of creatures and their mystical incarnations. Unique, handcrafted, animal-inspired trimmings adorn each garment. The subtle yet striking hardware takes on many forms including buttons, brooches, zipper-heads and toggles and has become a hallmark of the Serpent & the Swan’s unique handwriting. Hayley Smith has over 10 years experience in the fashion and costume design industries designing for some of the world’s top global fashion brands including Alexander McQueen, Insight, Marcs and Ben Sherman as well as working alongside musicians creating garments for stage and film. Lauri Smith comes from a background in fine arts and special effects, which includes the production of prosthetics, props and monster making for television, music clips, clay animation and feature films. Incorporating their different creative backgrounds and a distinctive shared visual aesthetic, the label aims to offer a collection that is both beautifully designed and inspired by the designers own vision, rather than influenced by runway trends. Since launching in 2009, Serpent & the Swan has been creating women’s, men’s and androgynous unisex collections paying special attention to cuts, lines and shapes.