SUBOO

"On a balmy night during Miami Swim Week 2013, Australian it-label SUBOO debuted their 2014 swim collection to a packed house. The new collection that stormed the runway featured innovative silhouettes and directional designs. The collection, titled "CRUISER," was inspired by the Bond Girl, it showcased a strong and sporty style fused with femme fatale drama. It was Designer Sue Di Chio's intention to make people take notice of Suboo's directional aesthetic - and they did.

The collection was touted by press as " the most editorial collection of Swim Week" and "a breath of fresh, futuristic air." Before the show began, a well-known stylist was overheard saying "I just want to see something different this year!". Post-show, they stated - authoritatively - that different is most certainly what SUBOO delivered.

This year, all eyes will be on SUBOO at Miami Swim Week in July 2014.

Fusing clean lines, signature prints and bold colour, with a sense of style that is irreverent and fashion forward while still remaining timeless.
Creative Director, Sue Di Chio, presents a unique philosophy of affordable luxury and premium quality, narrowing the gap between designer and contemporary fashion.

Established in 2008, as a luxe resort collection, Suboo is now a multidimensional brand with seasonal collections of Ready to Wear, Resort and Swim, gaining accolades and impressing notable media and buyers around the world. With a devout following Suboo is now Showcased in more than 300 premium boutiques in over 17 countries including coveted top tier department stores Selfridges, Intermix, Niemen Marcus , Shop Bop, Revolve and David Jones.

 

SUBOO: Runway Video SS15
SUBOO: MERCEDES-BENZ FASHION WEEK AUSTRALIA
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