Vivienne Hu is a New York based designer with diverse life experience. Before her fashion endeavors she had a business background and has worked in the Investment Banking industry in New York. Her decision of the critical career shift stems from her zeal for fashion and her love of all things creative. Vivienne Hu established her brand and debuted her first Spring/Summer collection in 2012, after a fashion degree from Parsons the New School for Design and an accumulation of industry experience at Oscar de la Renta and Yigal Azrouel. She launched her first flagship store in Soho, New York in 2013. Since then she has steadily built up her customer base, and has been requested to serve industrial duties and dress celebrities’ red carpet events. Her designs have been featured in various fashion magazines like Elle, Bazaar, Art and Designs, and Elegant. In addition to her couture and ready-to-wear lines, Vivienne also designs customized gowns for her celebrity clientele and her New York based customers. Till now Vivienne Hu has had 10 seasons’ design collections, and the collections exhibits an impressive blend of European classic elegance, New York urban glamour and Asian exoticism. Such inspirations come from her unique cross-continental life experiences: grew up in Asia, educated in Europe, and pursued professional development in US. Since the summer of 2012, Vivienne Hu has been hosting her fashion runway shows every year, and since September 2014, she has been running her brand’s Mercedes-Benz Fashion Week runway shows in New York.