VIVIENNE TAM

Born in Canton China, Vivienne Tam moved to Hong Kong when she was three year old. Her bi-cultural upbringing in the then British Colony, set the seeds for her signature East meets West aesthetic. Upon graduating from Hong Kong Polytechnic University, Vivienne moved to New York City, where she was infused with the energy and excitement of the fashion world. In 1994, Vivienne Tam debuted her first contemporary women’s collection of Eastern inspired clothing. The following year, Tam introduced the influential “MAO” collection that triumphantly crossed over from the fashion world to the art world. In 1997, building on the momentum from “MAO”, Vivienne launched her “Buddha” Collection. Fans, editors and celebrities embraced her exotic imagery and passion for innovation. The Andy Warhol Museum, The Metropolitan Museum of Art, London’s Victoria and Albert Museum, and the Museum at FIT all house pieces from these collections. In the words of curator Richard Martin, Vivienne Tam’s, “designs suggest tolerance, global acumen, and a Fourth of July faith in individual expression.” Tam possesses an “idealistic globalism that transcends politics and offers a more enchanted, peaceful world.” This cross-cultural design talent did not go unnoticed. While Vivienne was broadening her fashion imprint with major shows, large retailers and international fame, multinational corporations began soliciting her for design collaboration. Vivienne has partnered with HP, Disney, Monster, George Jensen, and Mandarin Oriental, to name only a few. As a member of the CFDA Vivienne, has enjoyed continued celebrity and recognition for her rich legacy and forward thinking contribution to the world of fashion. Today, Vivienne Tam is a lifestyle brand that can best be described as China Chic. The collection is available in 30 freestanding retail stores and over 100 specialty and department stores worldwide.

VIVIENNE TAM: Runway Video SS15
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