Y-3

The “Y“ stands for Yohji Yamamoto, the “3“ represents the three signature Adidas stripes and the “–“signifies the link between the two. Adidas represents sport, Yohji Yamamoto represents design, both symbolize true craftsmanship, and together they have developed the future in sportswear. October 2002 marked the launch of Y-3’s Spring/Summer 2003 men’s and women’s collection. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand Adidas has revolutionized the industry, creating a new category in fashion. With an emphasis on form and movement, Yohji Yamamoto’s signature design aesthetic and Japanese tailoring is combined with Adidas’ expertise in sport innovation to provide an unexpected contradiction within one look.

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