YEOJIN BAE

Yeojin Bae infuses each of her collections with an edgy elegance and razor sharp tailoring that reflects fashion at its chicest. The Korean-born Australian designer has gained a cult following for her stylish, structured silhouettes with subtle sex appeal. She envisages women as intelligent, confident and independent and accordingly designs every collection informed by this philosophy. In response each of her collections come armed and ready with impeccable tailored jackets and luxurious fabrications that allow the wearer to move from day into night with ease. Most intriguing is how Bae’s sensibilities are grounded in an artisan’s approach. She has built her career with the patience of a perfectionist, starting at art school at the age of 4 in Korea. So coveted is her signature style that Bae’s unique designs are now worn all over the world by celebrities including Sarah Jessica Parker, Jennifer Lopez, Rihanna and Rose Byrne. With over 20 years design experience, Bae understands and appreciates the lifestyle needs of a modern working woman.

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