IMG UNVEILS THE SHOP AT MERCEDES-BENZ FASHION WEEK BERLIN Consumer-facing retail activation invites the public to experience new designers

BERLIN (December 22, 2016) – IMG today announced the introduction of its consumer-facing retail concept THE SHOP at Mercedes-Benz Fashion Week Berlin. THE SHOP launched at IMG’s MADE LA event and has expanded via New York Fashion Week and other markets. THE SHOP will be open to the public January 17-20, 2017 and feature in season designer collections that are available for purchase immediately.

 

“As IMG continues to evolve Mercedes-Benz Fashion Week Berlin, we saw an opportunity to extend THE SHOP concept in this market to support the strong local talent looking for unique ways to reach their fans,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events and Properties. “Now more than ever, designers and partners need a multi-platform offering that allows them to interact with both the industry and the consumer in a fresh way. We are excited that with THE SHOP we introduced a concept to address that need.”

 

THE SHOP at Mercedes-Benz Fashion Week Berlin is located at Kaufhaus Jandorf, Brunnenstr. 19-21, 10119 Berlin and will offer exclusive designer apparel, jewellery and accessories. 

 

Collections available at THE SHOP include: ATELIER ABOUT, BARRE NOIRE, HIEN LE, HOLY GHOST, IVANMAN, JULIA SEEMANN, MALAIKARAISS, MICHAEL SONTAG, PERRET SCHAAD, PHILOMENA ZANETTI, RIANI, STEINROHNER, STRENESSE, VEKTOR and VLADIMIR KARALEEV.

 

THE SHOP opening hours:

 

Tuesday, January 17, 2017

9 AM to 8 PM

Designers: Hien Le, HolyGhost, Michael Sontag, Perret Schaad, Riani, Steinrohner, Strenesse

 

Wednesday, January 18, 2017

9 AM to 8 PM

Designers: Ivanman, Julia Seemann, Malaikaraiss, Michael Sontag, Perret Schaad, Philomena Zanetti, Steinrohner, Strenesse 

 

Thursday, January 19, 2017

9 AM to 8 PM

Designers: Barre Noire, Ivanman, Michael Sontag, Perret Schaad, Steinrohner, Strenesse, Vladimir Karaleev

 

Friday, January 20, 2017

9 AM to 7 PM

Designers: Atelier About, Ivanman, Michael Sontag, Perret Schaad, Steinrohner, Strenesse, Vektor

 

 

Mercedes-Benz Fashion Week Berlin is made possible with the generous support of title sponsor Mercedes-Benz as well as official sponsors Etihad Airways, Fashion ID, Maybelline New York and Hotel Waldorf Astoria Berlin. The event will continue to be endorsed by the Senate Department for Economics, Energy and Public Enterprises, Berlin.

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About IMG

IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.

 


Press contact:

Nicki Arndt

Communications, IMG

Tel.: +49.(0)30.889 22 89 - 23

nicki.arndt@img.com

 

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