DHL EXPRESS FASHION EXPORT SCHOLARSHIP WINNER ANNOUNCED: MICHAEL LO SORDO

Michael Lo Sordo thrust onto the global catwalk

  • DHL reveals winner of 2014 Fashion Export Scholarship
  • Michael Lo Sordo tapped by industry experts to become the next Aussie designer to further their mission to take their brand global
  • Prize includes AU $10,000 worth of international freight and mentorship from IMG Fashion and DHL Express
  • Prize also includes trip to Mercedes-Benz Fashion Week in New York and an exclusive meeting with an international buyer

Sydney, 18th August 2014: DHL, the world’s leading logistics company, has revealed Michael Lo Sordo as the winner of the coveted DHL Express Fashion Export Scholarship which will see Lo Sordo given the tools to help take the label onto the global stage.

Michael Lo Sordo, known for his timeless and luxurious designs, has been growing his label in leaps and bounds over the last 6 years, recently securing Net-A-Porter as an exclusive international stockist to launch in September 2014. His designs have been spotted on celebrities such as Jessica Mauboy, Montana Cox, and Kendall Jenner of Kardashian family fame, as well as being the go-to-man for big name fashion bloggers including Margaret Zhang (Shine By Three), Nicole Warne (Gary Pepper Girl), and Alexandra Spencer (4th and Bleeker).

Lo Sordo receives AU $10,000 worth of international freight, a DHL Express mentorship to supercharge his export strategy and, for the first time, mentoring from IMG Fashion in the US. Following on from the launch of the DHL Exported competition earlier this year, he will also be flown to New York for Mercedes-Benz Fashion Week where he will meet with an international buyer.

Lo Sordo said he was overwhelmed by the honour and what this means for his business: “My brand philosophy has always been about understanding our market, and who the Michael Lo Sordo customer is, as I believe this is the key idea to achieving our future goals.”

“Since the label began, I knew it was important to cement our foundation strongly within the Australian market before branching out overseas. Over the years we have built a reputation for our designs with strong support from celebrities as well as local and international media and buyers.

“I am so grateful to DHL Express and IMG Fashion for this opportunity, and can’t wait to start this new journey with them.”

As part of his ongoing business strategy, Lo Sordo and his team are currently working on developing their online marketing and social media efforts, building a brand new website which will allow them to have a regularly updated blog and e-boutique.

The job of reviewing this year’s entrants’ look books and credentials fell to an esteemed panel of judges, including: Elle Turner, Director, Strategy and Brand Development, IMG Fashion; Alice McCall, acclaimed Australian fashion designer; Prue Lewington, Sunday Telegraph Fashion Editor; and Michael McManus, Sales Manager at DHL Express.  

Alice McCall said Michael Lo Sordo was an obvious choice due to his understanding of range planning, ability to appeal to a range of demographics and styles, successful export strategy and huge potential for international growth: “Michael has that subtle gift in that he can make collections stand out, but not shout. You can imagine his collections fitting in seamlessly at Barneys or Bergdorf Goodman. Finding this balance is critical for international success. But taking a brand to the global market is about more than just the aesthetic, it is about delivering on time; understand the fit of the garments; and having a great quality product. Michael has all this and more. He shows a real balance between commercial appeal and having a unique twist – I can’t wait to see where he goes from here.”

Gary Edstein, Senior Vice President of DHL Express Oceania said “We hope that, by linking the local Scholarship with our global DHL Exported competition this year, we will give Michael Lo Sordo all the opportunity and guidance needed to also make it onto the DHL Exported honour roll.”

DHL Exported is a global collaboration between DHL and IMG Fashion that invites established designers to apply to show in the New York, London, Milan or Tokyo Fashion Week events, with the winner in each market able to debut their collection for two seasons.

Locally, the DHL Express Fashion Export Scholarship is about helping to support up and coming Australian designers. Previous winners include KAHLO, Haryono Setiadi, We Are Handsome and Bec & Bridge, who have each successfully utilised the Scholarship prize to help catapult their business overseas.

 

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For further information or to arrange an interview with Gary Edstein from DHL Express, or for high resolution images, please contact:

Media Contact:

Lucille McCart

Hausmann Communications

P: 02 8353 5732 / 0407 488 164

E: Lucille.McCart@hausmann.com.au

 

About the DHL Fashion Export Scholarship

The scholarship is open to Australian fashion designers who have been exporting for less than four years. The winner of the scholarship will receive international freight to the value of AU$10,000 and coaching in freight and logistics from DHL Express, as well as a trip to Mercedes-Benz Fashion Week in New York to be a guest at the Francesa Liberatore show and meet a major buyer with IMG Fashion. Entrants are invited to complete an official application and submit a design portfolio, which will be judged by fashion industry leaders. Entries will be judged across a variety of categories, including: design, marketing, business and export.

About DHL Exported

DHL Exported, a collaboration with IMG Fashion, is an innovative global program combining DHL’s logistics capabilities with the marketing power of Fashion Week. Designers can apply to show in New York, London, Milan or Tokyo, with the winner in each market receiving a fully funded show to debut their collections for two seasons as well as strategic assistance from DHL and IMG Fashion.

DHL The Logistics company for the world

DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of more than 55 billion euros in 2013.

 

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