YOPLAIT® BRINGS RUNWAY STYLE TO THE YOGURT AISLE WITH A SIGNATURE COLLECTION STYLED BY FASHION DESIGNER CHRISTOPHER STRAUB

Learn more about the collaboration here:

 http://minnesota.cbslocal.com/2015/01/26/fashion-designer-reinvents-line-of-yoplait-yogurt/

Limited-Edition Collection of Yoplait Cup Designs Showcase Personality of Each Flavor

MINNEAPOLIS (JANUARY 26, 2015) Just in time for Fashion Week, Yoplait is introducing its Yoplait Signature Collection, a series of beautifully designed cups styled by the imaginative fashion designer Christopher Straub. The limited-edition cup designs are a fun way to celebrate the flavors of Yoplait Original and Yoplait Light.

“Yoplait’s palette of colors and flavors really inspired me for this project,” said Straub. “For me, fashion is more than designing clothing – it’s about translating real-life textures and lines into statement pieces. I wanted to find the personality in each flavor and bring it front and center.”

The Yoplait Signature Collection includes Strawberry, Harvest Peach and Orange Crème from Yoplait’s Original line and Blueberry Patch, Key Lime Pie and Strawberries ‘n Bananas from Yoplait’s Light line. It is available exclusively at U.S. Target stores nationwide through February. Each cup is brightly colored, with bold designs that bring Straub’s whimsical style to life on shelf, from its Strawberry cup inspired by Straub’s playful and exciting Red Fringe Dress to its Key Lime cup inspired by his edgy Sequin Dress.

“Choosing a snack or meal can be a lot like choosing an outfit you select each based on your mood, plans for the day and current inspiration. Both can help you look and feel confident inside and out,” said Andrew Lainsbury, Yoplait Shopper Marketing Manager. “We hope to give Yoplait lovers a fashion- forward experience through this collection and are thrilled to be working with Christopher Straub to share with consumers.”

To celebrate the collaboration, Yoplait is taking its Signature Collection to Mercedes-Benz Fashion Week at Lincoln Center in New York on February 13. An exclusive event will showcase the cup designs alongside the dresses and sketches that inspired them, as well as two custom gowns created by Straub using Yoplait cups and lids. Not attending Fashion Week? Yogurt-loving fashionistas everywhere can join the celebration via social media using #YoplaitStyle (subject to Yoplait’s Community Rules).

With more than 40 flavors to choose from combined, Yoplait Original and Yoplait Light yogurts are a good source of calcium and vitamin D. Yoplait is available nationwide. To learn more about Straub’s design inspirations and the Yoplait Signature Collection, please visit Yoplait.com/Target.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häägen-Dazs, Nature Valley, Yoplait, Betty

MEDIA CONTACTS:

Cone Communications: Christine McCarthy cmccarthy@conecomm.com, 617-939-8363

General Mills: Mike Siemienas media.line@genmills.com, 763-764-6364

Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.

About Christopher Straub

Hailing from the Minneapolis area, fashion designer Christopher Straub is a former contestant on season six of Project Runway and the current fashion expert for the Mall of America. With a signature design aesthetic based on images and textures found in nature, Christopher’s inspirations from his surroundings evoke fantasy and whimsy. 

 

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