LAVAZZA JOINS FORCES WITH IMG FASHION AS SPONSOR OF MERCEDES-BENZ FASHION WEEK AUSTRALIA

LAVAZZA JOINS FORCES WITH IMG FASHION AS SPONSOR OF MERCEDES-BENZ FASHION WEEK AUSTRALIA

28thJanuary, 2014- IMG Fashionhas announced Lavazza as sponsor and official coffee supplier for Mercedes-Benz Fashion Week Australia. The event, which is being held from April 6-10, 2014, attracts the world’s most influential fashion personalities, who will all enjoy the Lavazza offering onsite at Carriageworks, Sydney.

“We believe that coffee and fashion go hand in hand and we’re excited to be bringing real Italian espresso to the epicentre of Australian fashion and design,” Lavazza National Marketing Manager Stuart Smyth said. “Lavazza has always enjoyed a strong association with fashion both here and abroad; this strategic partnership further demonstrates our support and passion for the fashion industry.”

IMG Fashion owns and operates Mercedes-Benz Fashion Week Australia amongst its stable of events, and is proudly supported in Australia by Mercedes-Benz, the NSW Government through it’s tourism and major events agency Destination NSW, Maybelline New York, DHL, Swarovski, City of Sydney, Redken, oOh!, Pullman Hotels, Rekorderlig Cider, Lavazza, Peroni Italy, Ciroc, Acqua Panna, Tempus Two and Carriageworks.

CONTACT

For sponsorship enquiries: Elle Ritson – Sales and Sponsorship Manager - IMG Fashion

P: +61 2 9260 2365 – M: +61 433 225 018 - E: elle.ritson@img.com

For press enquiries: Emily Weight – Marketing & Communications Manager - IMG Fashion

P: +61 2 9260 2305 – M: +61 404 902 930 - E: emily.weight@img.com

For LAVAZZA related enquiries: Stuart Smyth – National Marketing Manager – Lavazza

P: +61 3 9224 1981 – M: +61 407 841 264 – E: ssmyth@lavazza.com.au

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