BRAUN LOVES FASHION @ MERCEDES-BENZ FASHION WEEK AUSTRALIA

For Immediate Release

SYDNEY (April 16, 2015): Mercedes-Benz Fashion Week Australia and Braun Household are supporting Australia’s biggest fashion talents, and emerging designers for the Spring Summer 2015 season of Mercedes-Benz Fashion Week Australia.

As a major sponsor of Mercedes-Benz Fashion Week Australia, Braun Household is working behind the scenes with designers as they prepare their collections for the runway. Braun Household is collaborating with leading fashion labels ELLERY and TOME on a series of videos to give viewers a unique insight behind the scenes at MBFWA.

“I love taking care of my clothes because it helps me to look my best.  When it comes to steaming, there is nothing better than my Braun Carestyle 5 steam station.  I use it daily on my wardrobe and the results make me feel pin sharp," says Kym Ellery, ELLERY designer.

Some of the biggest fashion influencers in the country are opening their wardrobe doors to the Braun Household crew, sharing their favourite investment pieces, style advice and explaining why taking care of your designer pieces is integral in creating a seamless, polished look. Expect to see Tash and Elle from ‘They All Hate Us’ and Style by Yellow Button’s own Claire Fabb in their very own short format episodes for the series of videos.

To further build the industry, Braun Household is presenting the latest collections from three of Australia’s brightest young designers via the 3UP Presented by Braun designer showcase. Injury, Backstage and Black by Geng will all showcase in this group show, with Braun profiling and promoting content from their show across official MBFWA channels to a global audience of fashion lovers.

Paolo Albertoni, Braun Household CEO, says "We are very pleased to be associated with Mercedes-Benz Fashion Week Australia as this event represents the best in Australian designer fashion talent. We see a very strong alignment and synergy with this event placing us at the forefront of supporting local design talent. This is particularly relevant for Braun Household where the brand has been a pioneer in industrial design.”

“Braun Houeshold and MBFWA form the perfect partnership as we share a love of quality design and luxury fabrics. Australian designers are renowned for their beautiful fabrics, and with Braun Household’s support, the ongoing garment care of investment wardrobe pieces is given the necessary attention front and centre with Australia’s biggest names on the fashion industry,” says Emily Weight, IMG Director of Brand & Strategy for Fashion.

Throughout the week of the event, Braun will engage VIP guests at Carriageworks with a unique 'Let Off Some Steam’ video booth. Guests can enter the booth and record their personal video on fashion-related incidences of “letting off steam.”

Keep your eyes on @MBFashionWeek channels to see the exclusive Braun content and watch the biggest names in Australian fashion share their biggest fashion faux-pas’.

Mercedes-Benz Fashion Week Australia: April 12-16, 2015

Mbfashionweek.com     @MBFashionWeek          #MBFWA #ALWAYSTRENDING

 

Mercedes-Benz Fashion Weekend Edition: April 18-19, 2015

Tickets are strictly limited. On sale via MBFashionWeekendEd.com.au

@MBFWeekendEdition                                    #MBFWeekendEd

 

-ENDS-

Title sponsor Mercedes-Benz is joined by the NSW Government through its tourism and major events agency Destination NSW, DHL, St.George, Redken, City of Sydney, Rekorderlig, Braun, Swarovski, Pier One Sydney Harbour, Mi9, LK Property Group, M.A.C, SanPellegrino, Tempus Two, Ciroc, Vittoria, Carriageworks, Asahi, Pommery, Val Morgan, Ooh Media, Guvera, Getty, Tencent and Fashion GPS.  

Mercedes-Benz Fashion Week Australia is an IMG event.

For Press Enquiries, contact:

IMG Fashion Events & Properties | Chelsey Wayte | +61 2 9260 2348 | chelsey.wayte@img.com

Braun Household | Filiz Bensan | +61 2 9426 7033 | filiz.bensan@delonghigroup.com

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