FOR THE FIRST TIME SWAROVSKI SET TO UNVEIL ITS FALL COLLECTION AT MERCEDES-BENZ FASHION WEEK AUSTRALIA

IMG Fashion is pleased to announce Swarovski as a premium sponsor for Mercedes-Benz Fashion Week Australia as well as the consumer focused Mercedes-Benz Fashion Weekend Edition and Mercedes-Benz Fashion Festival Sydney.

As part of the sponsorship, Swarovski will unveil its Fall Winter 14/15 collection, FACETS OF LIGHT, to their global audience on the runway at Mercedes-Benz Fashion Week Australia this April. In their first ever Australian show, Swarovski will preview their latest collection to the industry, and engage the consumer audience at Mercedes-Benz Fashion Weekend Edition directly following the week of industry shows.

“Swarovski is thrilled to unveil its latest collection for the first time on the runway at Mercedes-Benz Fashion Week Australia. We hope the Australian audience will appreciate how jewelry can twist a silhouette for everyday occasions and not only for the exceptional moments,” says Creative Director and EVP communication for Swarovski, Nathalie Colin.

Nathalie Colin adds, “My constant search for modernity will meet refinement, glamour and femininity in this collection which celebrates lights, facets and reflections: all in all, a collection that perfectly exemplifies Swarovski’s DNA, combining art, fashion and creation in a sparkling way. Since 1895, Swarovski has supported emerging and recognized talent all around the world. Today, being one of the world's leading premium jewelry brands constantly looking for innovation and creativity, it totally made sense for our brand to join this event to perpetuate the tradition and be here in Australia where designers share with us the same quest.”

Swarovski will own the Street Style focused content across the official channels for both Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition. Working with friend of Swarovski, Margaret Zhang of Shine by Three, Swarovski will present photo galleries and custom video around Street Style to be broadcast as part of the official MBFWA live stream.

IMG Fashion owns and operates Mercedes-Benz Fashion Week Australia amongst its stable of events, and is proudly supported in Australia by Mercedes-Benz, the NSW Government through it’s tourism and major events agency Destination NSW, Maybelline New York, DHL, Swarovski, City of Sydney, Redken, oOh!, Pullman Hotels, Rekorderlig Cider, Lavazza, Peroni Italy, Ciroc, San Pellegrino, Tempus Two and Carriageworks.

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